Custom Furniture Studio

Welcome to the presentation of the Korpus-VK landing page, designed for a small business specializing in customized furniture

About
Korpus-VK

Korpus-VK is a small company based in Ukraine specializing in custom-made furniture. They serve their local area as well as several neighboring regions.

Established for many years, Korpus-VK is renowned as one of the region's most popular furniture makers.

Remarkably, they have never had a website, relying solely on print media advertising.

Task

Korpus-VK approached me for assistance as they had never had a website before and needed help with both a landing page and finding their brand voice through social media.

My task was also to strengthen Korpus-VK's position in the market and enhance their standing amidst new and growing competitors that are gaining more and more clients.

Discovery
Phase

Market Research
Gathering Clients' Information
Defining the Target Audience
Persona Development

Key Findings:

Competitor Analysis:

Competitors with strong online presence and active social media have higher engagement and conversions. Price, delivery time and clarity are significant factors in customer decision-making.

Demographics:

Target audience consists of homeowners aged 30-50 and small business owners in the Poltava region and neighboring areas.

Interests:

Quality craftsmanship, unique and customizable furniture designs, eco-friendly materials, and space-saving solutions.

Pain Points:

Limited availability of custom furniture options, high prices from competitors, and long delivery times.

User persona

Name: Olena

Age: 38

Education: Bachelor's Degree in Marketing

Household: Married with two children

Occupation: Marketing Manager at a tech company (Works from home)

Goals: To find stylish, high-quality furniture that fits her home and personal taste.

Barriers:

Limited time to research and visit multiple furniture stores due to a busy work schedule.
High costs associated with premium custom furniture.
Difficulty in finding customizable furniture options that meet her specific needs and preferences.

Name: Dmytro

Age: 45

Education: Master's Degree in Business Administration

Household: Married with one child

Occupation: Owner of a small chain of cafés

Goals:

To furnish his cafés with functional, durable, and aesthetically pleasing furniture that enhances the customer experience.
To find a reliable supplier who can provide consistent quality and timely delivery.
To differentiate his cafés with unique, custom-made furniture that reflects the brand's identity.

Barriers:

High competition in the café industry, requiring standout interior design.
Previous negative experiences with unreliable suppliers leading to delays and inconsistent quality.

STRUCTURE
PHASE

Taskflow
Wireframes
UX writing

TASKFLOW

User arrives on the Korpus-VK landing page.

User explores the features and benefits section.

User sees the hero section with a visually appealing banner, company tagline, and a clear call-to-action.

User views the product showcase section featuring various types of custom furniture.

User visits the FAQ section to find answers to common questions about Korpus-VK's services and products.

User fills out a contact form.

Wireframes

UX Writing

Navigation labels are intuitive, ensuring users can easily find information about different furniture categories.

Throughout the journey, reassuring messages build trust and credibility, addressing potential concerns about quality, reliability, and delivery times.

Prototyping Phase

Design decisions explained
Colors and typography
Responsive design

One of the concerns users mentioned during the research was about quality, so on the first screen, I showcase numerical evidence of our satisfied customers and guarantee quality.

Next, we move on to a section where I highlighted the main advantages of the brand that set it apart from competitors.

This section showcases the working portfolio of the company Korpus-VK. Kitchens are prioritized first because research results indicated it as the most popular request among clients. Korpus-VK's experience also reflected similar statistics.

Here are showcased the 6 stages of custom furniture development for the client. This section addresses the needs and barriers of the target audience regarding guarantees, materials, consultation fees, and delivery.

The section showcases examples of works alongside client requests. With this block, I aim to demonstrate that Korpus-VK can turn all client ideas into reality. Additionally, I want to assure the user that their needs will be heard and understood.

This section discusses the company's own production and the materials chosen by the company.

Next, let's move on to one of the most important parts of the landing page. The company is small, and its owner personally takes orders and handles clients. The best option for both him and the clients was a simple form.

In the future, information such as email addresses can be used for email marketing and remarketing clients.

The last of the main sections of the landing page is the FAQ section. It is designed to address user needs and answer questions about delivery, changes in the ordering process, prices, and 3D visualization.

Colors

White: for its clean, modern look

#F5F3EF

Grey: to create balance

#636260

Beige (Light Wood): to evoke a natural, warm feeling

#C4B09A

Brown(Wood): to represent stability and reliability

#9F6B39

Black: to provide a strong contrast and sophistication

#0E0E16

Light Grey: for subtlety and depth

#CECECE

Responsive design

Throughout the journey, reassuring messages build trust and credibility, addressing potential concerns about quality, reliability, and delivery times.