About project
Listr is an event application designed to help people easily find and book tickets for events happening in their city. Whether you're looking for a new movie to watch, a live concert, a theater performance, or a night out, Listr makes it simple to explore what's happening around you.
Tasks
Enhance User Experience. Focus on user flow, accessibility, and overall experience to ensure users find the app enjoyable and straightforward.
Design an Intuitive User Interface. Ensure that all user interactions, from event discovery to ticket purchasing, are easy to navigate and visually appealing.
Develop a Unique Visual Identity. Create a distinct and cohesive brand identity that aligns with the app's purpose and target audience.
Design Process
Discovery Phase
Market research
Survey
Competitive analysis
Target audience
Persona development
Structure Phase
Userflow
UX writing
Wireframes
Prototype Phase
UI Kit
Design
Prototype testing
Survey
Key Findings
What features are most important to you in an event app?
What is your age range?
Have you ever used an event app to discover or purchase tickets for an event?
What frustrates you the most when using event apps?
How important is it for you to receive notifications about upcoming events?
How do you typically find out about events happening in your city?
How often do you attend events such as concerts, theater performances, or movies?
20% Weekly
35% Monthly
25% Few times a year
15% Rarely
5% Never
What is your employment status?
How likely are you to use a new event app if it offers unique or better features?
User Personas
Name: Marta Rodríguez
Age: 28
Education: Bachelor's Degree in Marketing
Location: Madrid, Spain
Job: Social Media Manager
Background
Marta is a young professional who enjoys discovering new cultural and social events in Madrid. Her work in social media keeps her constantly connected, and she often shares her experiences online. She values convenience and efficiency in the apps she uses.
"I need an app that helps me find cool events in the city without the hassle of jumping between platforms."
Goals
Frustrations
Name: Carlos Hernández
Age: 35
Education: Master's Degree in Business Administration
Location: Barcelona, Spain
Job: Project Manager
Background
Carlos is a busy professional with a demanding job, but he values quality time with his family. He is tech-savvy and prefers apps that save him time and offer personalized recommendations.
"I want an app that helps me find the best events for my family and reminds me when it's time to go."
Goals
Frustrations
Inter
Inter
Inter
Inter
Onboarding
This section consists of a series of interactive screens that guide the user through the key features of the app, helping them understand how to navigate and make the most of Listr.
Sign Up & Log In
The Sign Up, Log In, and City Selection screens are designed to smoothly guide users through the initial setup of the app, from creating an account and accessing their profiles to choosing their city for personalized event recommendations and notifications.
Feed & Places
The Feed and Places sections enhance user engagement by providing a dynamic list of upcoming events and allowing users to explore all available venues. The Feed offers a personalized stream of events based on user preferences, while the Places page enables users to browse locations and discover what's happening at each venue.
Place
The Place page provides detailed insights into a specific location, showcasing upcoming events, a description of the venue, and additional details to help users decide on their next visit.
Tickets
The Tickets screen is divided into three sections: Active, Return, and Archive. Active Tickets displays all upcoming events, Return shows tickets eligible for a refund, and Archive keeps a record of past events.
Key Takeaways
Working on Listr taught me the importance of balancing functionality with aesthetics. I learned how crucial it is to deeply understand the target audience, ensuring the design meets their needs while maintaining the brand's identity.
Additionally, I gained valuable experience in optimizing user flows, making complex tasks simple and intuitive for users.
Impact
As a designer for Listr, I created an intuitive interface, streamlined onboarding, and efficient ticket management. I also ensured a cohesive brand identity and enhanced the event discovery experience.
These elements combine to deliver a user-friendly app tailored to event-goers' needs.
Thank you
for watching!
